Our Story
ALDER & MAIN is an owner’s representation firm that works with luxury and lifestyle hotel owners and developers to create and reposition concepts, with the goal of increasing market share and profitability by unifying commercial strategies and owner/operator interests.
Our mission at ALDER & MAIN is to ensure that ownership’s interests remain protected, elevated, and delivered with the utmost precision and care.
Born from decades of experience creating and managing world-class hospitality destinations, ALDER & MAIN operates not just as an advisor, but as a true extension of ownership’s intent. Whether guiding ground-up developments, leading repositionings, or integrating new brands, every decision is rooted in strategic alignment and long-term asset value.
OUR STORY
Alder and Main is an owner’s representation firm that works with luxury and lifestyle hotel owners and developers to create and reposition concepts with the goal of increasing market share and profitability by unifying commercial strategies and owner/operator interests.
Working at the intersection of creativity and capital discipline, ALDER & MAIN expertly navigates the complex development process with a steady hand and a strategic mindset.
Inspired by our namesake, the Alder tree, “ALDER” reflects strength, resilience, and renewal. “MAIN” speaks to the central axis of every successful project, where vision, brand, execution, and financial performance align perfectly.
WHY US
85+ years of top-tier leadership
True extension of ownership
End-to-end hospitality expertise
Proven luxury and lifestyle brand and F&B creators
Established track record with a global clientele
ALDER & MAIN brings together three industry veterans with more than 85+ years of combined leadership across the world’s most influential hospitality brands.
Our team has built, operated, repositioned, and scaled luxury and lifestyle hotels at every stage of the investment and operational lifecycle. We approach each engagement as an extension of ownership — unifying brand, operations, commercial strategy, and long-term asset value.
With deep expertise spanning development, F&B, operations, and brand creation, we deliver results with a level of precision, stewardship, and strategic clarity unmatched in the industry.
THE TEAM
With deep experience across design, construction, development, and operations, we vet every decision, ensuring that each project remains true to its intent and is optimized for long-term performance. ALDER & MAIN is where strong roots meet a clear main line of execution. We are a deeply committed partner that truly understands both the art and business of true hospitality.
RICK COLANGELO
MITCH PRENSKY MBA
Rick is a veteran hospitality executive known for guiding owners and investors through complex brand transitions, operational shifts, and moments of high-stakes transformation.
With more than three decades of senior leadership across many of the world’s most influential hospitality brands, Rick provides owners, investors, and hotel boards with trusted strategic guidance during pivotal periods of change. His expertise spans operations, brand integration, and portfolio evolution — grounded in a rare 360° perspective shaped by roles as COO, GM, and board advisor.
Rick’s career includes senior leadership positions at Ritz-Carlton, Independent SLH Hotels, Virgin Hotels, Hyatt, Kimpton, Commune Hotels, Two Roads Hospitality, and Davidson Hospitality Group. Most recently, he served as Executive Vice President at Davidson Hospitality Group and sat on Marriott’s Autograph and Tribute Portfolio Advisory Board, helping influence the direction of soft-branded independent hotels worldwide. Earlier, he spent more than a decade as Vice President of Operations for Kimpton Hotels & Restaurants, playing a significant role in the expansion of one of the industry’s defining lifestyle brands.
Prior to that, Rick oversaw large-scale field operations as SVP and EVP at Virgin Hotels, Hyatt, and Two Roads Hospitality, navigating major transitions including acquisitions, rebrands, and ownership changes. Across his career, Rick has helped owners and hospitality companies navigate periods of growth, transformation, and portfolio evolution, connecting brand vision and operational execution to create enduring value.
Craig is a hospitality executive, founder, and advisor with 20+ years of experience creating, developing, scaling, and operating luxury resorts, lifestyle hotels, hospitality-led real estate, F&B, and mixed-use destinations across the U.S. and Latin America.
Craig’s career includes senior leadership roles with Weyland Ventures Hospitality, Nolan Reynolds International, WeWork, and 21c Museum Hotels. At Weyland Ventures, he built and scaled a ground-up hospitality platform spanning hotels, restaurants, nightlife, swim clubs, food halls, coworking, and mixed-use destinations across Kentucky’s Bourbon Country. At Nolan Reynolds International, he led cross-border development and operations for luxury resorts, hotels, and hospitality real estate across the U.S. and Latin America.
Prior to that, Craig oversaw one of WeWork’s largest operating regions, encompassing 58 buildings, more than 4 million square feet, and $500 million+ in annual revenue. Earlier, he helped scale 21c Museum Hotels from one to seven properties and approximately $10 million to $100 million in revenue, contributing to the growth of one of the hospitality industry’s defining lifestyle brands.
Craig brings an integrated lens to hospitality, connecting vision, design, capital, development, operations, guest experience, and financial performance. His ability to move fluidly between strategy and execution enables owners, investors, and development partners to create enduring destinations while building long-term enterprise value.
Mitch blends culinary mastery with strategic hospitality leadership, bringing a rare combination of creative, operational, and brand-building expertise to every project.
With more than 28 years as an owner-operator and senior hospitality executive, Mitch provides owners, investors, and hospitality brands with a uniquely holistic perspective on food, beverage, and hospitality development, strategy, and operations. His expertise spans culinary, entrepreneurship, organizational psychology, brand development, and operations — grounded in a rare combination of classical culinary training, advanced business strategy, and deep industry experience.
Mitch’s career includes leadership positions with Bon Appétit Management Company, Hyatt, Alila, JDV, Thompson Hotels, and Hilton, as well as founding and leading acclaimed independent restaurants including Supper, Scratch Biscuits, and Lemon Hill Food & Drink, alongside his events company, The Global Dish. A graduate of the French Culinary Institute, Mitch holds an Entrepreneurship MBA from Wharton and an MS in Organizational Psychology from Purdue, bringing both creative intuition and disciplined strategic thinking to hospitality development and operations.
Throughout his career, Mitch has built sustainable brands, developed and operated food and beverage programs for premier hospitality companies, and crafted guest experiences with lasting emotional resonance. His ability to connect culinary vision, organizational dynamics, business strategy, and operational execution enables him to create distinctive hospitality experiences while building durable, scalable businesses.
CRAIG PISHOTTI
SELECT CLIENTS
We’ve had the privilege of working with a distinguished collection of the industry’s leading brands, operators, and owners across a wide portfolio of projects. For a full client list or for more information about our work to date, please contact us directly here.
